Choosing the right type of business sign is an important process. Custom business signage can help to spread the word about your brand or give people the news about an exciting new promotion or sale. Signs can range from small to large, indoor to outdoor, plain to colorful, and everything in between.
While it may seem somewhat difficult to decide at first, understanding the different types of signs that are available can help you to better match the signage to the marketing strategy you have established.
Types Of Business Signs
The signage you put in front of your store is often the first thing that customers notice when they approach your business. This makes storefront signage critical if you want to direct incoming shoppers to a certain product or sale that you are running.
Not only that, but storefront signs are an essential piece of advertising that can help people experience your brand and paint a picture of what your business will be like. Storefront signage is essential for establishing your brand in the minds of consumers while clearly explaining who you are and what you do.
Corporate Branding Signage
Similar to storefront signs, corporate branding signage is used by larger companies to welcome workers and clients to the business. These signs typically display the name of the business and the logo, as well as a business tagline or message.
These types of signs are important because they are the first opportunity for you to put an image in front of those who interact with the business. These custom signs for businesses are often the first one’s owners focus on perfecting.
Awnings And Outdoor Signs
Awnings are a unique type of signage that can help you to complement a bland storefront and help give your business some style and personality. You can have these pieces designed to enhance your existing storefront signage or add an additional marketing piece to promote your brand.
If you own a restaurant or cafe, you can use the square footage underneath the awning for additional seating during the more temperate times of the year. Not only can awning provide additional seating, but they can also protect your guests from the sun, rain, and snow, which can go a long way in building customer loyalty and creating a unique customer experience.
Interior signs help create a comfortable and inviting atmosphere for employees and clients. These custom signs for your business can be used for a wide variety of use cases, including directional signs, murals, branding, or anything that emphasizes the culture and branding you want to achieve. When choosing interior signage, be sure to keep in mind the exterior signs you are using as well to ensure that you are maintaining consistent branding throughout your signage.
If you are planning a big sale, promotion, or event to increase sales, a medium- to large-sized banner may be just what you need. Banners can be hung across the front of your business, across a road or parking lot, or even to direct local traffic towards your business or event. Banners are a versatile piece of advertising that can be used many different ways. It all rests on your creativity and vision for your business!
Why Custom Signage Is Important
Signs are an extremely important element of making a great first impression for a business. Custom signs can help you to further relate to customers and make it easy for them to understand who you are, what you do, and why you do it. Of course, it’s harder to make a lasting statement when using cookie-cutter templates and designs that do not match the branding and personality of your company.
Get Started Today With Professional Graphics
It is essential to work with professional sign printing businesses that have the knowledge and experience necessary to help you execute your ideas with precision. Reach out to us online today, our expert staff can help you with any of your sign printing needs. When you select the right custom sign for your business and use them to enrich your marketing strategy, you can get more foot traffic, make consumers aware of special deals you are offering, and, importantly, strengthen your brand.