“Print is obsolete; focus on digital media.” Everyone keeps saying that, but that doesn’t necessarily make it true. Although digital marketing has made significant gains in recent years, print continues to beat the majority of its competition. And promoting brands with commercial printing services can get you more return on investment than you think.
But most companies are overlooking it. Hence, here’s an overview of the most important reasons why print is still relevant in your marketing strategy. Here are seven reasons to work with a commercial printing company to help your brand grow.
1. Customer’s Trust
Print advertising was the first step in the advertising process. A job that was done so skillfully that businesses built an unprecedented amount of trust with their audiences. People see print advertisements as more trustworthy and genuine than their digital counterparts. In addition, the consumer receives a more tailored message with direct mail print ads.
Getting someone’s attention and, more importantly, their trust in a digital marketing campaign is more difficult than ever. There are many scammers on social media. Therefore, the consumer is unlikely to believe your product promotion.
2. Products With Print Are Memorable
In contrast to the constant barrage of digital media marketing, individuals rarely receive essential and well-crafted print media from the likes of newspapers, magazines, and books. Printed advertisements stand out and leave a lasting impression on recipients.
The fact that you can see, touch, and feel a bit of marketing makes a memorable experience for most individuals. When customers have a good experience with your business, they are more likely to return if you provide them with printed marketing materials.
3. Print Advertisements Last Longer
If you don’t follow your Twitter feed for a few hours, what happens? Most of the tweets you missed will be impossible for you to catch up on. Because social media moves so quickly, it isn’t easy to keep track of marketing promos once they’ve vanished from your newsfeed. Using print marketing is a great way to get your message out there.
Customers can save print advertisements for future reference in a hard and undeletable form. According to research, direct mail is still remembered by 48% of recipients. You may not get an immediate reaction, but they will still look for you when the time comes to buy.
4. Less Competition
For the first time in history, businesses are relying entirely on digital marketing to promote their products. There is a lot less rivalry in print marketing now. In today’s hyper-connected world, it is imperative that you use a different, more practical marketing strategy to reach your customers. When it comes to attracting and retaining customers, print marketing may be just the ticket.
5. Opportunity To Reach a Diverse Audience
Consider all of the occasions you’ve needed to purchase goods or services. Do you know if most of it was done via the Internet?
Older generations prefer print advertising to digital advertising for a variety of reasons. According to a UK YouGov poll, 61% of young adults under the age of 25 read newspapers. Not everyone has access to the Internet.
In the case of companies that plan to target an audience of all ages, social media advertising is not appropriate. The vast majority of Internet users do not prefer to shop online, particularly for expensive goods. Until that gap is filled, print marketing will continue to play a significant role in reaching as many customers as possible.
Digital ads are more expensive than the alternative. This is because of the service’s versatility. It is evident that your ad’s size, publication, and quantity have an impact.
You’ll be able to find something to suit your needs, no matter what your budget is. It’s all up to you and what you’re looking to sell. Billboards are a popular advertising choice, but magazine insertions are also prevalent.
Print marketing will be a massive asset to your company and can save you quite a lot of money compared to digital methods.
7. Streamlined Reading Experience
Do you want to ensure that your audience sees your message? As a result, you may want to look into print marketing as an advertising option. Fifty-seven percent of participants in a UK Newsworks’ survey said they had an easier time reading and comprehending print marketing materials.
It’s still common for people to prefer paper to digital displays. Advertisements in magazines and direct mail are carefully targeted to the intended demographic. The more difficult it is for potential customers to understand your material, the less likely they will buy from you.
While digital media might seem approachable, the truth is that the data on the Internet can be manipulated. That is why people still trust print media, and it doesn’t seem to be dying any time soon. So, while you plan your marketing strategy, don’t cross off print media as it can help you earn the desired revenue.
Reach Out To The Marketing Pros At Professional Graphics Inc.
To learn more about how effective print marketing can be for your business, reach out to Professional Graphics Inc. PGI will discuss how powerful and effective print marketing can be for your business. Connect with us online or call (203) 439-6120.