Not so recently, there was a time when commercial printing products were the latest and greatest advancement in the business and marketing sectors. With the onset of the internet, the print industry has not evaporated, but rather evolved in order to provide the world with more modern and targeted print media. Over time, internet-based marketing replaced some printed materials, enhanced others, and also provided new marketing tools to be utilized by businesses.
The Commercial Printing Products Every Business Needs
Despite the success of more technologically based marketing practices, print media still has a very important role within companies. Read on to learn about some basic printing items that every business needs:
The Branding/Identity Packages
A basic corporate identity package is an efficient way to clearly establish your brand identity and provide a high-level introduction to your company. A good identity system has several specific parts, including the overall layout, the fonts, the color palette, the messaging, and the paper; all of these work together to create your brand image. Considering the importance of making a positive and lasting impression on customers and prospects, it is best to have the entire system professionally designed and printed.
Creating a brand identity is about more than simply putting together a logo. Competition is more fierce than ever and consumers need to be able to pick you out from the dense pack of competitors. We can now search for and compare different brands in a matter of seconds.
Almost subconsciously we form instant opinions about a company through their visual representation. With this in mind, a brand strategy is very important for businesses that want to illustrate who they are in a professional and modern manner.
Sales And Marketing Materials
Your sales and marketing materials are another branch of your brand identity that goes a long way in your ability to attract and convert new customers. While digital marketing efforts are always present among modern businesses, print media advertising is less common, although it is still extremely valuable.
A majority of consumers now use ad-blocking software to reduce the relentless stream of ads they are bombarded with online. It’s pretty much a fact that people trust print ads more, especially if they are eye-catching and interesting.
One of the biggest reasons for consumers having greater trust in digital print ads is there is no fear of getting a virus, receiving spam, or losing possession of your personal data.
For many people, digital print advertising is like a breath of fresh air for advertising. We are constantly bombarded with ads when interacting with our digital devices and sometimes a print ad is exactly what’s needed to grab the attention of the consumer. It is less intrusive and involves less pressure. So don’t slack on creating high-quality and unique print ads!
Having an employee handbook in place may help shield you and your company from conflicts and potential litigation.
Besides serving as a handy reference for your staff and HR team, the most important purpose of an employee handbook is to keep your business on track. So it’s worth the effort to develop and maintain one.
A well-written handbook can foster a stronger, more positive company culture, one in which policies are clearly defined, consistent, and uniformly implemented. Individual departments may have additional specific protocols or procedures, but the primary purpose of an employee handbook is to provide a firm foundation for the overall business.
While digital employee handbooks are common, a majority of companies still opt to create hard copies that they themselves as well as the employees can access. Having physical copies goes a long way to ensure that the messages contained in this manual are easily available whenever employees or managers need to reference them.
Get Started With A Commercial Printing Company
Even though we have entered a digital age, print media continues to provide a unique opportunity for businesses to capture attention with their marketing campaigns. Whether you need a fresh spin on your commercial printing products or you are looking to give employees a more personal version of your employee handbook, trust the expertise of commercial printing companies to help create high-level, beautiful print products.
Choose a commercial printing company such as Professional Graphics Inc. that can ensure your organization has every printing product it needs. Whether you intend to use them for marketing, improving signage or enhancing your brand, our professionals can assist you throughout the entire process. Reach out to Professional Graphics Inc. to get started today.